Marketing Strategy

Strategic recommendations for communicating with your key audiences across 12 months. 

After work shopping your brand and marketing challenges and

understanding who your key audiences are, we build strategic recommendations for activity across a year, designed to give you a your team a clear blueprint as to how best to use your budget to build awareness, engage and drive sales or service uptake.  We can deliver: 6–12 Month Marketing Strategy, Go-to-market Strategy, Product Launch Strategy and Digital Content Strategy

Who’s it for: Businesses looking to take a strategic, long-term, integrated approach to their marketing communications. Who want to develop a 6 month to 1 year top-line strategy which will identify your key audience groups, and inform your marketing activity across all aspects of your business.  

To define a strong strategic direction we work with you and your team to explore your vision, objectives, as well as your offer and audiences.

Campaign Strategy

We discuss the market and the competition you’re facing, and go away to explore the most cost effective, strategic approach. We define your tone and style, develop a campaign proposition and positioning, and craft an inspiring ‘Creative Brief’, which moves us into the concept development phase. We can deliver: 360 Campaign Strategy, Mid-weight Campaign Strategy, Light-weight Campaign Strategy and Digital Strategy

Who’s it for: Businesses looking to promote a product or service as part of an existing wider plan. Short or long term campaigns running across all or part of existing channels (from digital to TV).

Interested?

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© 2020 by Charles Caruana - All Rights Reserved

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Gharghur, Malta